A post-Black Friday weekend dispatch at the Associated Press on November 26 reported that "The holiday shopping season got off to a strong start on Black Friday, with retail sales up 7 percent over last year, according to one survey. Now stores just have to keep buyers coming back without the promise of door-buster savings."
It turns out that the originally reported number was far too rosy. Nevertheless, in both late Sunday and early Monday reports, AP retail writers Mae Anderson and Anne D'Innocenzio treated the actual result, which came in 60 percent lower, as "strong." Each report contained the following paragraph (bolds are mine throughout this post):